PGSF Poster

Project details

For this university assignment, I was tasked with designing a call for-entry poster for the Print and Graphics Scholarship Foundation (PGSF).

To begin this project, I first had to learn about PGSF’s mission. They focus on trying to attract young people to the printing industry and inform them of the wide variety of career opportunities available. The Foundation, along with its donors and sponsors, are working to build the future workforce of the graphic communications industry.

Using this knowledge, I wanted to combine a concept or principle related to printing with an art style that I was familiar with. I liked the idea of using international typographic as inspiration because it was one that was very pleasing to the eye. So, I found a few posters to draw inspiration from. These posters contained the use of blending and rigid grid structure, so I wanted to incorporate these two features into the poster. I decided on using the CMYK colours as the printing concept/principle to help relate the poster back to PGSF’s mission, to attract people to the printing industry.

With this in mind, I wanted to incorporate some sort of blending with the CMYK colours while also trying to keep a rigid grid structure. I ended up using the four CMYK colours for four identical sized squares, with each of them offset slightly each time. These four squares were interlinked by other rectangles and squares with no fill but a black stroke to create an abstract layout. I was able to use the different colour contrast on the poster to change the colour of the individual letters in the PGSF title. As well as this, the white space created by all of the shapes, gives a good spot to place my text within. I decided to use a play on words with the heading “think outside the box” by using the word think within one of the rectangles while the rest of the heading outside the box.